© 2018, THE NON-PROFIT ASSISTANCE CORP. 

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This website provides general information about non-profits and the non-profit industry. This website does not provide legal advice and the Non-Profit Assistance Corp. is not a law firm. No attorney-client or confidential relationship exists or will be formed between you and the Non-Profit Assistance Corp. or any of our Consultants.

Phase 5: Trademarks

We perform a comprehensive trademark search to determine whether the mark can be registered with the U.S. Patent & Trademark Office (USPTO) for $200. If you wish to pursue the registration of your mark after receiving the results from of the search, we charge a flat fee of $550 to apply for your trademark. (USPTO filing fees will vary based on the trademark protections needed)

What is a Trademark?

         A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. When you see the Nike swoosh, in commerce, people identify that swoosh with NIKE without even reading the brand name. The name “Pepsi” is known as a soda.   Trademarks are only used for items or services in commerce.

Do we trademark the logo or the non-profit's name? 

          Your logo and your company name are two separate things in the world of trademark, and they require two separate filings. When you register your company name, you’re protecting is just the name itself, completely separate from any font, coloring, or other styling. In other words, you’re preventing someone from using your name in their business, in any regard.  When you register your logo, you’re getting protection over the exact shape, orientation, stylization, and sometimes colors in that logo. Your company name may or may not be a part of the logo, but ultimately what you’re preventing others from using is your logo, or something that looks confusingly similar, not your name. You may choose to register both. However, if cost is a concern, I would strongly suggest that you at least protect the name so that no one else in the digital or medical world can duplicate it for similar purposes and benefit off of your marketing efforts. If you choose to also register your logo, then you will protect from others using similar colors and design – this will protect your company’s uniqueness in the market (aesthetically) and customers will attribute that design to your services.